Animal Ads

The decade following the end of World War II saw a remarkable surge of pen-up demand for consumer products and services in the United States and Canada.  North American consumers were becoming better educated, more affluent and more sophisticated.  Unfortunately, frauds and schemes were also keeping pace with the change in society.

Better Business Bureaus across the continent increased their efforts to educate, caution, and alert consumers about simple self-defense techniques for the marketplace.  A reflection of this effort is shown below. Here are 16 consumer education posters, circa 1957. In addition to their use as posters, they were used by BBBs in local newsletters and newspaper ads. This set comes from a series of 35 mm color slides provided by the Better Business Bureau Serving Baton Rouge.